You’ve finally set up your shop on E2C. Your products are uploaded, your layout looks sharp, and that e2c.store/yourname link is ready for traffic. Now comes the big decision: where do you share it first? Choosing between Instagram and TikTok isn’t just about which app you like more; it’s about where your specific products will actually sell.
Instagram: The Conversion Hub
Instagram is essentially your digital storefront’s lobby. It’s where people go to see if a brand is “legit.” Since E2C focuses on professional, clean visuals, Instagram is often the best place to build long-term trust with your customers.
Why it works for E2C sellers
Instagram now lets you add up to five links in your bio. This is a game-changer for E2C users. You should always keep your main store URL as the very first link so it’s visible without users having to tap “more.”
- Link Stickers: Use these in every single Story. Don’t just post a photo of a product; add a sticker that leads directly to that item’s page on your E2C store.
- Professionalism: If you’re selling high-end crafts, art, or professional services, Instagram’s grid layout helps you curate a brand image that feels premium.
TikTok: The Discovery Engine
If Instagram is the lobby, TikTok is the crowded street fair. It’s built for discovery. You don’t need a following to go viral, which makes it an incredible tool for brand-new E2C stores that need eyes on their products fast.
The “Link in Bio” hurdle
There is a small catch with TikTok: you typically need 1,000 followers to get a clickable link in your bio. If you’re just starting out, your goal shouldn’t be direct sales immediately. Instead, use your videos to drive people to your Instagram or tell them to search for your store name.
- Authenticity wins: TikTok users love “pack an order with me” videos or raw, behind-the-scenes looks at how you make your products.
- High energy: The more personality you show, the more likely people are to click that link once you reach that 1k milestone.
How to Choose Your Starting Point
Still not sure which one to pick? Here is a quick way to decide based on your current situation:
- Check your content style. If you love taking high-quality photos and want a curated look, start with Instagram. If you’re comfortable on camera and can make quick, engaging videos, go with TikTok.
- Look at your audience. Instagram tends to reach a broader, slightly older demographic with more immediate buying power. TikTok skews younger and thrives on trends.
- Think about your time. TikTok requires more frequent posting to stay relevant. Instagram allows for a slower, more deliberate pace.
Making the Most of Your E2C Link
Regardless of which platform you choose, remember that your E2C store is designed to handle the traffic. With our 1.99% transaction fee and no monthly costs, you can afford to experiment with different marketing styles without worrying about overhead.
Start by picking one platform and mastering it. Once you see those first few orders coming through your E2C dashboard, you can start cross-promoting on the other. The goal is to get that link in front of the right people, not just the most people.
Read next about how to “Launch Your Online Store in Under 30 Minutes: A Step-by-Step Guide“.
Leave a Reply